In a response to the widespread criticism including from the top celebrities George Clooney, Brad Pitt and Kerry Washington and directors Alfonso Cuarón, Spike Lee and Martin Scorsese — the Academy of Motion Picture Arts and Sciences announced late Friday that it was backtracking on its plan to truncate next Sunday’s ceremony by relegating several technical and craft awards to the show’s commercial breaks.

Surprisingly, it is the fourth announcement from the academy has been forced to roll back in recent months — all proposed as ways to revamp the show to improve declining ratings.

The academy has been struggling to find viable solutions after the advertising and financial pressures mounted up from its contract with ABC. With the mounting pressure, the academy is looking for alternatives to raise $388 million for a forthcoming museum. Instead, it has incensed loyal viewers of the show and the film industry professionals that the ceremony honors — and delivered a series of self-owns.

Despite the fact that there’s a strong decline in the viewership of Oscar programs on Television, the Oscars are still consistently the biggest live television event.

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